Matt Larson's profile

Photography & Type Experiment

Matt Larson
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F14 Creative Concept for Retail Advertisement

Rise Above the Run is a creative campaign aimed at runners who want to float through their run and feature two new Brooks shoes: the Ghost 7 and Glycerin 12. Not everyone is looking for the "near naked" experience and these shoes are the answer for those runners looking at the other end of the spectrum. These premium shoes provide runners with a plush, Cadillac-like ride to keep you going mile after mile. 
 
Levitating shoes, fluid type, and an above-the-clouds setting are the working visual queues to tell consumers that these shoes will help your run be more effortless. 
 
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
The first iteration of the ribbon typography.
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
The second iteration of ribbon typography. The first iteration felt too light and closely matched the weight of the shoelaces resulting in legibility issues. 
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
ribbon float throw shoe laces ghost glycerin running brooks clouds SKY air Streamer fluid
A mock up of what a window poster or end cap may look like in a retail setting.
Photography & Type Experiment
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Matt Larson's profile

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Matt Larson's profile
Boise, ID, USA

Photography & Type Experiment

Rise Above the Run is a creative campaign aimed at runners who want to float through their run while featuring two new shoes: the Ghost 7 and Gly Read More

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Attribution, Non-commercialAttribution, Non-commercial